This graphic design assignment was to study the Kennedy family and brand a company based on some aspect of the life of any Kennedy family member. I chose Jacqueline Kennedy (aka "Jackie O") and created a satirical, 60's style cereal brand commenting on her life events.
The seemingly fun and playful front of the Jackie Oh's cereal box actually displays Jackie in her famous blood-stained pink Chanel suit (the suit she wore the day JFK was shot). She is screaming in fear as Lee Harvey Oswald shoots a bullet into the cereal bowl from the side of the box. The box includes one candy version of Kennedy's 1,200 secret Cuban cigars, that he purchased right before signing the 1962 trade embargo. On the backside of the box, consumers can find the hidden objects in the white house. These things include a Soviet Missile, JFK and his mistress, Lee Harvey Oswald's Rifle, and many more. The answer sheet to this game is also included inside of the box.
Although many consider JFK to be one of the greatest presidents America has every seen, he clearly wasn't all that perfect.